As the region has grown, so have we, but over the course of our journey, our core values remain unchanged. Through Respect, Innovation, a Pioneering Spirit and Empowerment, we have created a culture where ideas can blossom, people can thrive, and success can flourish.
Respect – Integrity and honesty runs through every aspect of our business. We pride ourselves on being respectful of everyone we work with, from our Associates to our partners and the communities that we are part of.
Improve – Challenging ourselves to exceed expectations is at the heart of our business. We’re passionate about the details that make the difference to deliver an enhanced experience every time.
Pioneer – Our late founder, Abdul Latif Jameel, was dedicated to the pursuit of positive change. His legacy powers our business forward today, unlocking potential and striving for excellence.
Empower – Supporting the communities we operate in is a responsibility we take seriously, which is why we’ve developed our cultural, social and economic Community Jameel programs that focus on five fundamental areas: Job Creation, Global Development, Arts and Culture, Education, Health and Society.